Lots of people talk about this TED talk, but I wonder how many have really watched the whole thing and absorbed the message. I’ve tried to watch it a few times, but usually while trying to do something else.
Finally I simply read the book. Start With Why is a great book, not simply a good one. Now having watched most of the TED talk after reading the book, it’s pretty amazing how well he summarizes the book in such a short talk.
I still recommend reading the book to get the full force of Simon Sinek’s message.