Even though this was written a couple of years ago, it’s still true. Turns out I had clipped the quote below before coming across Bill Slawski’s thoughts on the same topic. It probably would have fit nicely with my first post if I’d realized it at the time, however it’s still a good reminder on its own.
From Bill’s post titled Good SEO,
Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer.
For those not in the Biz, SEO stands for “Search Engine Optimization.” I’m finding it to be a fascinating other world universe that a lot of people don’t realize exists. This somewhat technical article in Wikipedia explains more about SEO, its history, and different techniques for ranking a site better.