I always enjoy reading Gary Vaynerchuk’s books and his new one Jab, Jab, Jab, Right Hook (affiliate link) is a little different and just as good as the previous ones.

Great advice on page 14.  Obvious, but how many people are doing it consistently and well?

Today’s perfect right hooks always include three characteristics:

1) They make a call to action simple and easy to understand.

2) They are perfectly crafted for mobile, as well as digital devices

3) They respect the nuances of the social network for which you are making the content.