A good friend of mine was schooling me in the art of SEO and made a very simple point I thought was very important.

First focus on figuring out what questions you need to answer about your business. Then search for and zero in on the data that answers those questions.

Figuring out what questions need to be answered isn’t s as easy as it sounds.  Collecting data to answer your questions can be equally hard.

If only it were as easy as scrolling through Google analytics and focusing on graphs that are “up and to the right.”