What Will You Build?

crane

Thinking of  Wilson Miner and his talk When We Build in relation to these links… the idea of needing “space” and “being” versus “effort” and “work.”

 

Using Contrast and Different to Market

OLYMPUS DIGITAL CAMERA More from The Impact Equation,

The more we worked in marketing, the more we did presentations and wrote blog posts and launched projects, the more we recognized that information has no impact on people’s reactions.  Instead of information, people react to emotion, and they feel an emotion when they are presented with something different and surprising. (p. 86)

This is a quote from the chapter titled Contrast and how good ideas provide contrast to what is already present and known.  I think what they are saying is that Contrast is appealing in that it provides something different.  Different is often surprising.

The point I take from this is that the idea is not to manipulate people’s emotions, but to instead lead with different and surprising because that is what will touch people and draw them to your idea.

That is worth thinking about in context of innovative ideas.

Are Plugins Killing Your Blog?

I learned about a great tool called pingdom.com from a fantastic interview and webinar with Yoast. If you run a WordPress blog and want to get the most out of it you owe it to yourself to watch it and implement some of Yoast’s suggestions. and consider some fo the that shows a waterfall timeline of your site loading.

One of the big things I found was how much time some of the social media plugins take to load and sync with some of the social media sites. In some cases these were adding a full second to my site load time. Yoast jokingly suggests a good site loading time is zero, but concedes that under two seconds is where you want to be. Not only does site loading time matters to your visitors, it can also affect how you rank on Google.

Another place I noticed a lot of page loading time was a plugin that provided nicer formatting (syntax highlighting) for code blocks, configuration steps, and error messages. To remove the need for this plugin I converted all the code blocks to html.  Two useful online tools for doing this are:

Pomodoro Is the Way to Go

my old kitchen timer picture

Leave it to a friend that you’ve been hounding to create his own blog, go and do just that and then share a productivity tip that you already know but have long stopped using. Charlie has a good post examining different Pomodoro timers.

Don’t miss the Gnome3 Pomodoro plugin that works great on the Fedora 19 desktop. Other “geek versions” for the command line enthusiast I’ve found are:

This technique has really redeemed some days recently that would have otherwise been write-offs by helping me to focus and feel like I had accomplished something at the end.

A good companion to the Pomodoro technique is the Momentum plugin for Google Chrome that jumps right in your fact every time you open a new tab in your web browser, which for me and my job is all day long.  The plugin page really helps you focus by asking you to set an overall goal for the day and a simple checklist.

Right Hook

I always enjoy reading Gary Vaynerchuk’s books and his new one Jab, Jab, Jab, Right Hook (affiliate link) is a little different and just as good as the previous ones.

Great advice on page 14.  Obvious, but how many people are doing it consistently and well?

Today’s perfect right hooks always include three characteristics:

1) They make a call to action simple and easy to understand.

2) They are perfectly crafted for mobile, as well as digital devices

3) They respect the nuances of the social network for which you are making the content.