---
title: "SEO Is"
id: "3679"
type: "post"
slug: "seo-is"
published_at: "2013-01-13T15:14:43+00:00"
modified_at: "2022-06-23T03:10:41+00:00"
url: "https://johnpoelstra.com/seo-is/"
markdown_url: "https://johnpoelstra.com/seo-is.md"
excerpt: "Even though this was written a couple of years ago, it’s still true. Turns out I had clipped the quote below before coming across Bill Slawski’s thoughts on the same topic. It probably would have fit nicely with my first..."
taxonomy_category:
  - "Productivity"
---

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# [SEO Is](https://johnpoelstra.com/seo-is/)

[http://www.morguefile.com/archive/display/183679](http://www.morguefile.com/archive/display/183679)

Even though this was written a couple of years ago, it’s still true. Turns out I had clipped the quote below before coming across [Bill Slawski’s thoughts on the same topic](https://johnpoelstra.com/honest-marketing/)
. It probably would have fit nicely with my first post if I’d realized it at the time, however it’s still a good reminder on its own.

From Bill’s [post titled Good SEO](http://www.seobythesea.com/2010/03/good-seo/)
,

> Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer.

For those not in the Biz, *SEO* stands for “Search Engine Optimization.” I’m finding it to be a fascinating other world universe that a lot of people don’t realize exists. This somewhat technical article in Wikipedia [explains more about SEO](http://en.wikipedia.org/wiki/Search_engine_optimization)
, its history, and different techniques for ranking a site better.

#### John Poelstra

John Poelstra coaches directors in finance and software. Trained through the Co-Active Training Institute, he has coached for more than 10 years, with over 520 clients and 3,150 sessions, including people at well-known Fortune 100 companies. In over 30 years of professional experience, he spent 25 in technology and finance: software testing, project management and team leadership at Red Hat and Dell/EMC, and finance as a bank auditor at Wells Fargo and a CPA at Grant Thornton. He hosts The John Poelstra Show podcast and is based in Portland, Oregon.

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January 13, 2013

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